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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast
by KnowledgeStorm, Inc

Over the last three years, KnowledgeStorm and The Artemis Group have conducted multiple studies into the purchasing behavior of enterprise technology buyers and the sales and marketing practices of major enterprise technology vendors. The most recent research focused on evaluating and scoring Web leads, and was an extensive
survey of more than 15,000 Web leads and 49,000 lead follow-up calls conducted in 2005. Findings of the Web Lead Evaluation and Scoring Study suggest companies using the I...
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