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KnowledgeNote: What Research Tells Us About Lead Management and Follow-Up
by KnowledgeStorm, Inc

Internet marketing is cost effective, targeted, rapid to implement, and offers boundless opportunities for creativity and experimentation. But for IT products and services that don't lend themselves to online ordering, fast-track Internet technology can slow down when high volumes of leads are generated.

The problem is that lead qualification that little-understood but vital middle step between marketing and sales often gets short shrift. At the end of the day, what really matters is wha...
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