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Zen and the Art of the Balanced Scorecard
by Oracle Corporation

Today the use of balanced scorecards for performance management has become a hallmark of a well-run company. A recent study by Cranfield University showed that more than 50 percent of large enterprises use some type of a balanced scorecard. The concept is simple. In order for your business to succeed, you need a way to consider the factors that influence the organization’s overall performance.



But simplicity can be elusive. The balanced scorecard is a management concept that has been...
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