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E-Book: Taking Action on Analytics - Using Data for Customer Loyalty and Retention
by Infor CRM

During the recent recession, marketing teams at many organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.


In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Find out about the challe...
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