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Get Closer To Your Best Customers: A Shift In Customer Strategies In A Time Of Crisis
by SAP America Inc

In difficult times, customers look for reliable, trustworthy, and cost-effective
business partners. Best-run companies are proactive in adjusting their customer
relationship philosophy, processes, and systems to stay in tune with the realities of the marketplace. In doing so, they are not only better prepared to weather the near-term storm but also positioned for greater profitability when the tide turns. Specifically, there are three key actions company executives should take now:
...
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