KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars - A Webinar

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KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends

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Published on: August 29, 2006
Type of content: WEBCAST
Format: Windows Media Audio/Video playlist (.asx) (621 kb)
Price: FREE

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Overview:

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation.

Presented by:
Anne Holland, President, MarketingSherpa
Stefan Tornquist, Research Director, MarketingSherpa
Heather Foster, Director, Marketing, KnowledgeStorm

Based on MarketingSherpa's all-new report: "Business Technology Marketing Benchmark Guide 2006" you'll learn:

- Business-to-Business E-mail and Search Engine Marketing strategies
- How B2B marketers are budgeting (online vs. offline)
- Best lead generation tactics
- What software and other technology marketers are doing wrong (quick improvements to aid your ROI)
- Why podcasting, blogs, white paper syndication, and Webcasts are critical tools for every technology marketer

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KnowledgeStorm Webinars

2006 Email Trends: B2B Data & Tactics to Improve your Email Results (WEBCAST)
Best Practices in Lead Development - May 11, 2005 (WEBCAST)
Business Technology Marketing Benchmarks: 2006-2007 Data and Trends - August 29, 2006 (ANALYST REPORT)
IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results - August 12, 2005 (ANALYST REPORT)
IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results - August 10, 2005 (WEBCAST)
Lead Generation and Management: Online Strategies and Best Practices - June 15, 2004 (WEBCAST)

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TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.


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