Duration: 60 minutes


Would you be surprised to know that the average business-to-business organization actually utilizes only 6 percent of the leads it generates in a year? Could this be happening inside your organization?

If you're like many sales and marketing professionals, a majority of the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. When it comes to lead management, most organizations struggle with the lack of:

-A defined plan for lead follow up
-An effective lead measurement and tracking process
-Consistent expectations from sales, marketing, and management
-Dedicated resources

Join SiriusDecisions and KnowledgeStorm in our webinar titled Lead Generation and Management: Online Strategies and Best Practices to learn how to:

-Define online lead development metrics
-Measure lead success
-Overcome the number one barrier to revenue growth
-Maximize the effectiveness of interactive marketing