September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
September 2009 - (Free Research) You probably think it couldn't happen to you, but disastrous events occur more often than not. Perhaps not a hurricane or earthquake or malicious attack, but there are potential risks for every business. Developing a solid data-recovery plan can keep your business up and running in the event of a disaster or other unfortunate event.
September 2008 - (Free Research) This paper explains how a common platform can provide the basis for not only managing manufacturing operations, but also quality and inventory across global supplier networks.
June 2009 - (Free Research) This EIU global research report, based on survey of 320 executives, discusses current challenges and the importance of managing environmental risks.
August 2009 - (Free Research) Raymond Boggs, vice president of SMB research for the global market intelligence firm IDC, recently talked to Cisco® about how companies can use unified communications to successfully conduct business in multiple countries - with or without offices in those countries.
July 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
April 2004 - (Free Research) As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators.
May 2007 - (Free Research) This report discusses content strategies and preferences from the unique perspectives of both the B2B technology buyers and marketers.
March 2007 - (Free Research) This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives.
May 2007 - (Free Research) Connecting Through Content, Issue Two examines how technology buyers search for content and how marketers deliver content to them. Content distribution channels, user search techniques, content registration behavior and other aspects of content distribution and syndication are evaluated.
July 2009 - (Free Research) Server virtualisation is an ever more important tool for reducing costs, increasing availability, and enhancing business agility.
October 2008 - (Free Research) One of the leading questions IT organizations face when thinking about their installed base of servers is when and how to refresh those servers. This white paper discusses why you should refresh, provides common approaches meet new requirements, and explores the x86-based Sun server line using Intel Xeon processors.
May 2009 - (Free Research) In this case study of American Airlines, details are given of their choice to utilize SPSS to manage their customer information. Read on to see how an intensely competitive marketplace led American to chose SPSS.
April 2009 - (Free Research) Visual representations are a fundamental component of human learning and understanding. To study the impact of data visualization, we must first look to the past and see how our ways of shaping and representing data have changed over time. This paper traces the history of visual representation, from cave drawings to the computer revolution.
June 2009 - (Free Research) More than ever, business and IT must collaborate to meet current business realities. Significantly, CIOs must map out long-term strategies that address business plans over the next three to five years, with the delivery of high-quality IT services as a key element of strategic planning. Read this white paper to learn more.
April 2009 - (Free Research) Check out this brief analyst report to learn how a comprehensive up-the-stack approach supports today's mission-critical enterprise networks and provides reliable, rapid response times for network-centric business practices and applications on a 24/7 basis.
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.
August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
September 2006 - (Free Research) This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.
June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.
May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation.
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.